Crowd Science- For the Most Effective, Targeted Online Marketing

Methodology

Better Online Research

Our technology, also known as the Crowd Science CITRUS™ platform, allows publishers, networks, brands, agencies and other premium sites to conduct better research. Our solutions provide automation and sophistication to online market research not available from other vendor or off-the-shelf products.

Crowd science is able to provide end-to-end support for every aspect of online research, from capacity planning and survey programming, to recruitment and fielding, to analysis and reporting.

The Best of Both Worlds = Web Analytics + Survey Research

The core innovation of our Science is the combination of web analytics and survey-based data collection. This provides three major benefits:

  • Incredible accuracy - Without research accuracy, nothing matters - its garbage in-garbage out. Accuracy is also often difficult to achieve online. Our research platform uses observed behaviors and visitation patterns to characterize individual respondents and derive weighting formulas to true up survey results.
  • Unrivaled automation - Worrying about bounce rates, sampling frequencies, and research inventory are a thing of the past. We take the essential heavy lifting out of the equation. The sampling engine inside the platform uses real time traffic modeling to ensure quota targets are filled on the day and hour of your choosing without any effort or manual oversight.
  • An infinite array of research possibilities - The combination of web analytics-style behavioral and survey-based data collection provides a more comprehensive perspective of your online audience that generates powerful marketing insights. Use our solutions to compare the demography of search and social media traffic, explore the visitation patterns of particular customer segments, or determine the behavioral drivers of website satisfaction.

On top of this unique, two-pronged data collection engine, the platform provides feature-rich reporting and massively scalable data warehousing, resulting in an unparalleled end-to-end research experience.