Publishers can choose from an array of video ad sources when looking to monetize video inventory. Since most of these options offer similar features and benefits, it can be difficult for publishers to identify the optimal video ad source that allows them to generate the most revenue. YuMe provides an industry-first publisher opportunity available through its proprietary technology: video ad placement quality for digital video properties, which quantitatively matches your audience with advertisers. This whitepaper explains how YuMe's placement quality technology allows for greater relevancy, higher engagement and ultimately more revenue for publishers.

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