This whitepaper will show how YuMe’s unique Placement Quality Index (PQI) helps advertisers get the best brand results by optimizing the placement of their video ad campaigns. PQI helps media planners increase campaign brand lift while solving the problem of audience fragmentation and site list parity. Using a sophisticated algorithm to analyze a broad range of video ad performance data, PQI helps advertisers serve the right video ads to the right audience at the right time and on the right screen.

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