Research Library

What Makes Ads "Click": Overcoming Consumer Ad Frustration

Online ads are everywhere! Some are memorable, though most are not. Consumers are tired of seeing ads that aren’t relevant to them. However, the headlines have been dominated by stories about online privacy breaches, making consumers nervous about targeted advertising.

In our latest JustAsk! survey, we asked real consumers about their perceptions of online advertising. Sign up for our webinar and be the first to learn the results of this survey:

• Who is (and isn’t) clicking on ads and why?
• How concerned are consumers about the safety of online ads?
• Will consumers pay to be ad-free?

Learn what consumers really think about online advertising and how you can make ads more effective on your site. Download the recorded webinar now.

DOWNLOAD ADVERTISING ATTITUDES WEBINAR

 
Smartphone Usage & Attitudes

Understanding the Relationship Between Customers and their Cell Phones

By the end of this year, it is predicted that smartphones will make up 50% of all cell phones in use. With that in mind, it is more important than ever to understand the consumer’s relationship to their phone. How are they using it? From where? How often do they play games? Check news? Use maps? Access social media? Download our study on smartphone useage and attitudes to find out the results to these questions and more.

Download Smartphone Study

Brand Loyalty in the Social Media Era

5 Things Brands Must Do To Engage and Keep Their Customers

Which generations are most brand loyal? Do men or women trust brands more? What income brackets are most brand loyal? 

Find out the results of our Brand Loyalty study and advice on how to engage your customers on social media. Includes several case studies of brands doing social media right.

DOWNLOAD SOCIAL MEDIA STUDY

Uncovering the Green Attitude Gap

Green Shopping Attitudes Research Study

In the last year alone, there are 73% more consumer products on the market that label themselves as green. How have consumers reacted to this new 'greenwashing' in the market? Do they boycott products? Do they buy local? Does green packaging make a difference?

Find out the results of our Green Shopitudes study, including the effect of demographic differences like gender, age and education on green attitudes.

DOWNLOAD GREEN ATTITUDES STUDY

Green & Ethical Shopitudes

Green Products: Not Just for Hippies

Do ecofriendly practices and company ethics play a role in consumer shopping behavior? What groups are more likely to take ethical and green concerns into account when choosing products?

Download our study on ethical and green shopping attitudes to find out the answers to these questions and more.

DOWNLOAD ETHICAL & GREEN SHOPITUDES STUDY