In November 2014, YuMe surveyed more than 500 consumers from a nationally representative online panel to explore consumer opinion and behavior regarding digital device usage and advertising during the Big Game. Results both confirm the global shift we're seeing toward multi-screen consumption and highlight the value in leveraging digital devices in order to successfully influence consumers during major sporting events. The research also shows the growing importance of user-initiated pre-roll video and the benefit that comes from reinforcing brand messages and calls-to-action with streaming video.

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