Orange Papers

Orange Papers

Our Orange Papers are written by the knowledgable staff at Crowd Science. Each Orange Paper provides an in-depth perspecive on a specific topic, with practical advice you can start using today.

Online Display Advertising and the Allure of the Funnel

As digital advertising becomes more sophisticated, online advertisers are demanding their advertising campaigns reach the right audiences, have measurable results, and deliver ROI.

So far, ad targeting technology designed to meet these demands has relied on observation and inference, but will that be enough moving forward? This free Orange Paper covers:



  • The state of audience-based ad targeting
  • How to address the consumer purchase funnel with targeting
  • Ways to tackle the challenge of moving up-funnel

Excerpt: "In this paper, we review the state of audience-based ad targeting and evaluate its effectiveness at addressing the consumer purchase funnel, look at the potential opportunity and define ways to tackle the next big advertising challenge — moving up-funnel. In this context, we will also define how the success of online publishers will determine the future of branded advertising."

DOWNLOAD Advertising Funnel ORANGE PAPER

 

It's Not What You Ask, But How You Ask It

Go beyond basic behavioral and analytics data by using surveys to really understand the "who" and "why" of your site visitors. Our free orange paper will high quality questionnaires using survey best practices.

Excerpt: "This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire. Since the inception of the Web, the Crowd Science team has had extensive online survey experience and learned a lot about survey best practices. One of the most important aspects of a survey questionnaire is the response scale. The response scale has a key role in the type and quality of the analysis that can be drawn from your survey research."

DOWNLOAD SURVEY ORANGE PAPER