Publishers

Advertisers are dramatically shifting TV budgets into emerging connected TV platforms to reach a growing audience of cable TV defectors, cord-cutters & nevers and millennials.

Partners

YuMe partners with brand advertisers and agencies to identify the optimal media mix across leading CTV and OTT platforms including Roku, Apple TV, Amazon Fire, etc. Key benefits for our partners include:

  • Access to Ad Age Top 100 advertisers with TV budgets
  • Potential to generate higher CPMs for pre-roll and interactive ad units
  • Advanced targeting solutions that deliver higher ad relevancy
  • World class publisher support team

Our newly released CTV SDK provides additional enhanced features that enable publishers to potentially increase ad revenue. New features include:

Frequency capping

Frequency capping support

Programmatic demand access

Programmatic demand access

Targeting

Improved targeting: device detection, player dimensions, geo location, behavioral and audience targeting

Units

Highly engaging custom interactive ad experiences

Reporting and measurement

Native brand safety and viewability measurement data