Audience Targeting for Publishers and Content Networks | CITRUS by Crowd Science

Audience Targeting by Crowd ScienceCITRUS™

CITRUS from Crowd Science is a holistic audience management system that improves audience measurement, segmentation and targeting for publishers. CITRUS is a first-party solution, combining survey technology with machine learning and behavioral and contextual data for better audience targeting. The result: deeper audience measurement, more run-of-site converted to premium inventory and improved ad revenue.

 

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CITRUS enables online publishers earn more ad revenue:

  • Differentiate your audience with first party data - create unique, custom segments that can’t be found through third party solutions
  • Find more of your most valuable audience segments - extend your audience reach with more endemic segments
  • Discover new audiences - appeal to new advertisers with non-endemic segments
  • Increase CPM value of ad inventory - convert low-value run-of-site inventory into high-value premium ad space
  • Improve ad targeting and optimize ad inventory - combine demographic, psychographic, behavioral and contextual data to target ads
  • Maintain data control - own your audience data

Dedicated to Publisher Success

Crowd Science is committed to making our publisher partners successful. We make it easy to implement CITRUS with unrivaled customer support.

  • Dedicated Account Managers and Researchers - Every CITRUS customer has a dedicated team committed to their success. Your CITRUS team will be your point of contact, responding quickly to sales team requests and providing proactive account support.
  • Sales Training - Your CITRUS team will train your ad sales team on how to use your new CITRUS-powered, first party audience segments so they can start selling right away.
  • Quick Start Program - Unlike other platforms that can take up to 6 months to a year to implement, our technical and research staff will work with your team to quickly implement our lightweight tags and start gathering audience data right away.

Start Maximizing Your Audience Assets Today!

An impressive list of customers is already using CITRUS by Crowd Science to improve their online display advertising offerings. To learn how we can help you, contact us today!