CITRUS™

CITRUS from Crowd Science is a holistic audience management system that improves audience measurement, segmentation and targeting for publishers. CITRUS is a first-party solution, combining survey technology with machine learning and behavioral & contextual data. The result: deeper audience measurement, more premium inventory and improved ad revenue.

 

 

CITRUS enables publishers to profile and segment their audiences, then target those segments with ads and measure the success of the campaigns — all in one straightforward user interface.

AUDIENCE helps publishers get an in-depth understanding of their audience psychographics to truly understand their visitors. AUDIENCE uses our proprietary SmartSample technology to perform survey-based research via polite branded surveys that provide a level of statistical validity not found in other similar technologies. 

That rich psychographic data is then fed into the SEGMENT + TARGET engine. SEGMENT allows publishers to create first-party, branded segments in real-time and convert them into the high-value targets advertisers are seeking. TARGET then enables ad targeting to those custom, branded audience segments to increase campaign efficacy.

CAMPAIGN closes the loop with robust campaign effectiveness research. Using Crowd Science's unique test and control methodology SmartControl, CAMPAIGN validates the effectiveness of ad campaigns including brand lift and purchase intent.

Give Us a Call!

An impressive list of customers is already using CITRUS by Crowd Science to improve their online display advertising offerings. To learn how we can help you, contact us today!