Ad Targeting and First Party Data for Premium Publishers
FIRST PARTY AUDIENCE MEASurement, segmentation and targeting for publishers and content networks
Crowd Science is changing the way publishers measure, segment and target their online audience. Our unique CITRUS platform uses first party data to build custom ad targeting solutions for premium publishers and content networks.
CITRUS
CITRUS by Crowd Science is a holistic audience management platform that uses first party data to improve audience segmentation and targeting for publishers. CITRUS combines survey technology with machine learning and behavioral and contextual data to build custom, branded segments. The result is deeper audience measurement, more premium inventory and improved ad revenue.
Audience
AUDIENCE by Crowd Science provides publishers with actionable market research. In addition to standard demographics, AUDIENCE delivers deeper psychographics, firmographics and category interests. This rich, first party data can be used to enhance ad sales, guide content creation and increase user satisfaction.
SEGMENT & TARGET
SEGMENT + TARGET takes ad targeting to a new level, utilizing first party audience data to create high-value, branded audience segments. Publishers can find more of their most valuable segments and transform low CPM run-of-site inventory into premium inventory.
Campaign
Close the loop on audience measurement, segmentation and targeting with campaign effectiveness. CAMPAIGN by Crowd Science delivers robust ad campaign effectiveness research in real time, including industry standard measures like brand lift and recall. Our proprietary SmartSample technology eliminates the need to allocate additional impressions for the control condition.
Site Satisfaction
Without asking the right questions, at the right time – you could be missing out on a golden opportunity to make your site more satisfying and useful for your visitors.
Custom Research
More complex market research problems? Want a consultative, collaborative research partner? The Crowd Science Research Team is ready to help.
