Crowd Science Introduces SHOP, a Free Web Tool to Help Online Retailers Engage Customers and Better Understand Shopping Behaviors

Audience Targeting Company Provides Multi-Faceted Online Tool That Allows Visitors To Learn Their "Shopping Type" and Share It With Their Social Network, While Providing E-tailers Valuable Demographic Information

May5 2011

MOUNTAIN VIEW, California (May 5, 2011) - Crowd Science today announced its latest free web tool, called SHOP, for small and mid-sized ecommerce sites that want to better understand their customers' buying behaviors. SHOP is able to invite a website's visitors to take a quick, engaging survey to learn what type of shopper they are. Once the shopper takes the survey, they are encouraged to share their "shopping personality" with their social media network via Twitter & Facebook, creating a viral loop and thus referring others back to the originating e-tailer's site. On the back-end, SHOP gathers valuable analytics & demographic data about visitors that the e-tailer can use to better market and merchandize their online store.

SHOP is Crowd Science's fourth Free Market Research Tool created especially for small to mid-sized ecommerce sites in response to the double-digit growth in online retail sales over the last few years. "Smaller ecommerce sites are looking for tools like this to increase purchases and create customer loyalty," says Crowd Science CEO, Corey Leibow. "E-tailers will find SHOP a valuable resource to better merchandize and increase brand awareness while marketing their brands through social media."

To use SHOP e-tailers simply add a lightweight JavaScript tag to their site's source code, similar to other data measurement products like Google Analytics or Omniture. Ecommerce sites have two options for inviting visitors to participate in the "What Type of Shopper Are You?" survey: via a branded HTML overlay, or by placing a static banner on the site.

About Crowd Science

Crowd Science Inc. (http://crowdscience.com), based in Mountain View, California is revolutionizing online market research by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network and Everyday Health use Crowd Science's combination of web analytics and survey research to improve marketing and advertising precision.

The company also offers Free Web Tools for small and medium sized websites. SHOP is the newest free toolthat helps e-commerce brands engage and virally market to customers via social media. Learn more about SHOP and other free Crowd Science tools at: http://crowdscience.com/free_tools

Press Contact
Nerissa Sardi
Director of Marketing
Crowd Science
650.625.9721
nerissa_sardi@crowdscience.com