Crowd Science Convenes Advertising Ecosystem Advisory Board
Crowd Science Convenes Advertising Ecosystem Advisory Board
Advertising, Publishing & Technology Veterans from Forbes, [X+1], Quantcast, Skype, Tumri & Akamai Tapped to Form Inaugural Board
Oct52011
Mountain View, CA (October 5, 2011) — Crowd Science, the audience segmentation and ad targeting company for online publishers, has named six veterans in the online advertising and publishing industries to a new advertising ecosystem advisory board.
Board members will play a strategic role in furthering the growth of CITRUS™, a new data-generating platform from Crowd Science that provides audience research, segmentation and ad targeting, plus campaign effectiveness, in a single solution. CITRUS enables publishers to develop their own unique audience insights and build custom ad segments while improving audience transparency and ad-targeting efficiency.
The Crowd Science advisory board members are as follows:
Don Albert
Former VP & General Manager of the Americas and Advertising for Skype. Prior to launching Skype's global advertising initiatives, Mr. Albert led advertising sales teams and pioneered new digital ad models at Prodigy, AOL, fusionOne, WashingtonPost.com, Pointcast and eBay. He also held marketing and sales management roles at The New York Times, and led sales development for Sports Illustrated and Newsweek magazines.
Bill Halter
Former Lieutenant Governor of Arkansas. Mr. Halter brings extensive leadership experience in the public and private sectors. He advised the President of the United States and was former COO of the Social Security Administration. Mr. Halter has also consulted for Fortune 500 companies at McKinsey & Company, and has served as board member of several companies including web traffic platform Akamai and business integration software firm webMethods.
TS Kelly
Principal of New York-based consulting firm The Media Strategist and a 20-year veteran in the media and market research industry. Mr. Kelly has held many senior research positions including Global Head of Research at Havas Digital and Vice President of Media Research for audience measurement firm Quantcast.
Calvin Lui
Executive Chairman of San Francisco-based Tumri, a provider of dynamic display advertising solutions. Before this, Mr. Lui was COO of performance marketing company Connexus and SVP at Ticketmaster. He has also held leadership roles at TheMan.com, Lycos, St. Paul Venture Capital and Credit Suisse First Boston.
Bruce Rogers
Chief Insights Officer at Forbes Media. Mr. Rogers is responsible for the company’s newly formed Insights division, and overseeing the CMO practice for Forbes.com that includes the CMO Network and Forbes CMO Summit. Before this, he was Chief Brand Officer for Forbes Media, responsible for all marketing, research and sales support.
Ted Shergalis
Chief Strategy Officer and Founder of New York-based online targeting firm [x+1], used by many of the world’s best-known brands. Mr. Shergalis is an industry innovator in predictive marketing and online media. Before this, he worked at Morgan Stanley in the debt and equity capital markets focused emerging technology and online companies.
“Each member of our new advisory board brings a level of expertise and perspective that will help us validate our strategy and support our excellence in the market,” said Corey Leibow, Crowd Science CEO. “We look forward to working with these industry luminaries in our efforts to bring new levels of ad research, segmentation and targeting to online publishers.”
The New Crowd Science Advisory Board will hold its first session in New York City on Wednesday, October 5, during Advertising Week 2011.
About Crowd Science
Crowd Science is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, PC World, NHL, Meredith and Everyday Health use Crowd Science’s powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve their display advertising precision and increase revenue.
Contact
Nerissa Sardi
Director of Marketing
Crowd Science
650.625.9721
nerissa.sardi@crowdscience.com
