AUDIENCE SEGMENTATION company CROWD SCIENCE HIRES AD INDUSTRY EXECUTIVE BILL MCHARGUE AS VICE PRESIDENT OF SALES

Aug30 2011

MOUNTAIN VIEW, California (August 30, 2011) — Crowd Science, the audience segmentation and ad targeting company for premium online publishers, has named advertising industry sales executive Bill McHargue as Vice President of Sales.

Mr. McHargue brings more than a decade and a half of experience in direct sales, account management and sales management to the company’s leadership team. “We are delighted to have Bill on board,” says Crowd Science CEO Corey Leibow. “His energy, problem solving skills, and sales expertise are a strategic asset for Crowd Science as we continue to grow our impressive list of premium online publishing customers using our audience segmentation and targeting products.”  

Before joining Crowd Science, Mr. McHargue served as Vice President of North American Sales for the Rubicon Project, a global digital advertising infrastructure company, where he was responsible for customer and revenue acquisition. Prior to this, Mr. McHargue held progressive sales leadership roles at enterprise email marketing company StrongMail where he oversaw over 90% of the company’s direct sales revenue. Mr. McHargue was also National Sales Director at online automotive research publisher Autoweb and was a strategic sales executive at PurpleTie.com.  

About Crowd Science

Crowd Science (http://crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, PC World, NHL, Meredith and Everyday Health use Crowd Science’s powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve their display advertising precision and increase revenue.

Contact
Nerissa Sardi

Director of Marketing

Crowd Science

650.625.9721

nerissa.sardi@crowdscience.com