AD TARGETING FIRM CROWD SCIENCE HIRES MEDIA TECHNOLOGY & ADVERTISING EXECUTIVE MATT PASTERNAK AS SENIOR VICE PRESIDENT OF BUSINESS DEVELOPMENT & PARTNERSHIPS

AD TARGETING FIRM CROWD SCIENCE HIRES MEDIA TECHNOLOGY & ADVERTISING EXECUTIVE MATT PASTERNAK AS SENIOR VICE PRESIDENT OF BUSINESS DEVELOPMENT & PARTNERSHIPS

Jul7 2011

Matt Pasternak ad targeting executiveMOUNTAIN VIEW, California (July 7, 2011) — Crowd Science, the provider of ad targeting and segmentation solutions for premium online publishers, has named sales, marketing and advertising executive Matt Pasternak as Senior Vice President of Business Development and Partnerships.   

Mr. Pasternak brings his track record of strategic partnerships and deal development to the growing start-up based in Silicon Valley. “Matt’s expertise within the advertising ecosystem and strong relationships in the publishing space are a strategic asset for our company as we build our ad targeting solution,” says Crowd Science CEO Corey Leibow. “He will be playing an integral role in Crowd Science’s growth as we expand our impressive portfolio of premium brands, publishers and advertisers.”

Before joining Crowd Science, Mr. Pasternak served as Vice President of Partnerships and Market Development at HealthiNation, overseeing new partnership and revenue initiatives, and led sales at Klipmart (later acquired by Doubleclick) – providing the fastest revenue growth in company’s history. He also worked at InsightExpress, building and launching their popular ad-effectiveness solution. Matt has extensive global marketing and strategy expertise, responsible for launching the Latin American businesses for Information Resources (IRI), Internet Securities and participated in new ventures with IBM, RCA, Columbia Pictures and ABC Television.  

About Crowd Science

Crowd Science (http://crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, Meredith and Everyday Health use Crowd Science’s powerful combination of web analytics and survey research to improve marketing and ad targeting and increase revenue.

Contact
Nerissa Sardi

Director of Marketing

Crowd Science

650.625.9721

nerissa.sardi@crowdscience.com