Advertising Ecosystem Advisory Board | Crowd Science
ADVISORY BOARD
The Crowd Science Advisory Board Members are advertising, publishing and technology veterans from some of the advertising ecosystem's most prestigious companies.

Don Albert
Don is the former VP & General Manager of the Americas and Advertising for Skype. Prior to launching Skype's global advertising initiatives, Don led advertising sales teams and pioneered new digital ad models at Prodigy, AOL, fusionOne, WashingtonPost.com, Pointcast and eBay. He also held marketing and sales management roles at The New York Times, and led sales development for Sports Illustrated and Newsweek magazines. Don was recognized in 2004 as a Marketer of the Year by Promo magazine, was a charter member of the Internet Advertising Bureau, and founder and Vice Chairman of the Mobile Marketing Association. Don holds a BA in Politics from Princeton University, and an MBA from NYU's Stern School of Business.

Bill Halter
Bill is the former Lieutenant Governor of Arkansas. Bill brings extensive leadership experience in the public and private sectors. He advised the President of the United States and was former COO of the Social Security Administration. Bill has also consulted for Fortune 500 companies at McKinsey & Company, and has served as board member of several companies including web traffic platform Akamai and business integration software firm webMethods. Bill is a Rhodes Scholar and a Truman Scholar, earning a Master of Philosophy degree in Economics from Oxford University and a B.A. from Stanford University in Economics and Political Science.

T.S. Kelly
T. S. is the Principal at New York-based consulting firm The Media Strategist and a 20-year veteran in the media and market research industry. T. S. has held many senior research positions including Global Head of Research at Havas Digital and Vice President of Media Research for audience measurement firm Quantcast. T.S. has an MPS/MBA from Syracuse University and a BA in Media, History & Film Production from Adelphi University.
Calvin Lui
Calvin is Executive Chairman of San Francisco-based Tumri, a provider of dynamic display advertising solutions. Before this, Calvin was COO of performance marketing company Connexus and SVP at Ticketmaster. He has also held leadership roles at TheMan.com, Lycos, St. Paul Venture Capital and Credit Suisse First Boston. Calvin has an MBA from Stanford University and a BS in Electrical Engineering and a BA in Economic-Business from UCLA.

Bruce Rogers
Bruce is Chief Insights Officer at Forbes Media. Bruce is responsible for the company’s newly formed Insights division, and overseeing the CMO practice for Forbes.com that includes the CMO Network and Forbes CMO Summit. Before this, he was Chief Brand Officer for Forbes Media, responsible for all marketing, research and sales support. Bruce own won a Gold EFFIE award in 1995 from the American Marketing Association for his work on Forbes' signature "CEO" Profiles ad series and is co-author of the book “In the Line of Money: Strategic Branding for Financial Professionals.” Bruce has a BA in Human Communication from Rutgers University.

Ted Shergalis
Ted is the Chief Strategy Officer and Founder of New York-based online targeting firm [x+1], used by many of the world’s best-known brands. Ted is an industry innovator in predictive marketing and online media. Before this, he worked at Morgan Stanley in the debt and equity capital markets focused emerging technology and online companies. Ted is a frequent speaker at industry events including iMedia Summits and OMMA. Ted graduated from Harvard University with an A.B. in Philosophy with Honors and was a Teaching Fellow in cosmology, set theory, and the history of science.





