New Year, New YuMe

woman-on-tv

Posted on Jan 4, 2018 by Amy MacKinnon-Guenel, Sr. Director of Product Marketing and Media Solutions Marketing at YuMe

Are you one of the more than 184,000 gearing up for CES in Las Vegas next week? Here at YuMe, we’re looking forward to sharing details on “Me Marketing” in our Innovation Lounge at the ARIA Sky Suites. The suite will feature a “day in the life” of a modern millennial mom and highlight how it’s enhanced by people-based marketing.

Just as life is dynamic and constantly evolving, your brand story should too. As marketers know, behind every brand story is information. In the digital ad world, data makes the difference between good stories and great ones – those perfectly timed ads with a message that speaks to the consumer and compels them to act. At CES, we’re bringing to life the data that will help make your stories high impact and high performance.

Everyone’s journey​ ​is​ ​unique​.​ ​Every decision​ ​a​ ​consumer​ ​makes​ ​has the potential to tell​ ​us​ ​more​ ​about​ ​them.​ ​It’s​ ​our​ ​responsibility​ ​to nurture​ ​these​ ​intimate​ data​ ​points​ ​and​ ​ensure​ ​consumers​ ​are​ ​getting​ ​unforgettably​ ​amazing experiences,​ ​regardless​ ​of​ ​which​ ​device​ ​they’re​ ​engaging​ ​with.​ ​This​ ​benefits​ ​both​ ​the​ ​end consumer​ ​and​ ​the​ ​bottom​ ​line​ ​of​ ​our​ ​brand​ ​clients.​ ​The​ ​more​ ​seamless​ ​the​ ​conversation​ ​and personalized​ ​the​ ​product​ ​recommendation,​ ​the​ ​better​ ​the​ ​outcome.

Together with YuMe, you can build your audiences across all screens including phone, tablet, laptop, desktop and advanced TV. Anywhere consumers experience content, they can also interact with your brand. And the data that’s collected during those connections offers critical insights about interests and preferences. This allows you to retarget to interested consumers based on previous brand exposure across all screens. You can also customize how often you would like to reach your customers. And you can track customer conversions irrespective of where your ad campaign started.

Is 2018 the Year of Shoppable Media?

At YuMe, we believe 2018 will be the breakout year for shoppable video! By partnering with YuMe, our clients have created more interactive and more actionable video campaigns. In fact, many of our studies highlight how interactive ads drive higher engagement, with the understanding that the goal for the majority of our commerce marketing clients is sales.

With shoppable video ads, we’re removing the friction between seeing and acting and replacing it with an easy process to move from thinking “I want that!” to one-click buying. At YuMe, we see a future where that seamless shoppable video ad can happen online with pre-roll and native ads. But we also believe in the impact it can have on the largest screen in the house: your smart TV.

Imagine watching a video ad on the 65-inch TV screen in your living room, featuring the latest CPG product. Using your remote, you one-click to shop the ad and see a landing page with all products featured available to add to your shopping cart to ‘Buy Now.’ We’re looking forward to moving this tech from concept to reality in 2018 – stay tuned!

2018’s Next Big Thing is Advanced TV

YuMe continues to be at the forefront of solving one of the last remaining barriers to Advanced TV growth — measurement.  We’ve aligned measurement with broadcast and digital to help media planners holistically execute and track TV and Connected TV campaigns together. This is an area of strength for YuMe, and one in which we continue to innovate. To reach and influence connected consumers, marketers must consider shifts in device preference and behavior, elevate the role of CTV in cross-screen campaigns, deliver targeted ad campaigns and sync campaigns across platforms.

Interested in learning more or meeting up at CES? Reach out and let’s connect!

Forward-Looking Statements

This post contains forward-looking statements. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the importance of data in digital video advertising, and potential developments in the digital video advertising market.  These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. These risks are discussed under “Risk Factors” in YuMe’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2017 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and we assume no obligation to update any forward-looking statements.