Reaching Your Target Audience on Connected TV

Posted on Sep 21, 2017 by Matthew Shevach, Lead Platform Marketing, Product Marketing, YuMe

As the market for innovative new devices and apps that connect users to video content explodes, cons ...

Ahead of the Curve: As Digital Video Ad Revenue Surpasses TV Ad Revenue, TV Buyers Must Embrace the Convergence Evolution

Posted on Sep 18, 2017 by Victoria Steinberg, Head of Global Partnerships & Strategy, YuMe

The convergence of video ads across screens was inevitable. TV ads have ruled the advertising ecosystem since the 1940s. While they may have shown signs of slower growth over the last few years due to the rise of digital, the brand impact of TV ads certainly hasn’t diminished. Because of its massive reach and impactful and interactive campaign opportunities, it has become commonplace to buy digital as well as TV today. That said, it’s sometimes viewed as a duplication layer for brands who be ...

Brand Better with YuMe

Posted on Sep 13, 2017 by Paul Porrini, CEO

Advertisers are in the midst of a massive transformation. Budgets are shifting from TV to digital, c ...

The marketing world has been buzzing this week about the 2017 edition of stock analyst Mary Meeker&# ...

Digital ad spend to eclipse TV this year

Posted on Jun 3, 2017 by YuMe

There has been speculation for several quarters that internet ad spending in the US will eclipse tha ...

As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy more resources to confront the problems advertisers are having—not knowing whether their ads will appear next to offensive, hate-filled content on its network. Further, the U.K. boycott of advertising on YouTube and the Google Display Network has spread to the U. ...

As NBC has shared, the network sold $1 billion in ads for the Summer Olympics in Rio de Janeiro, a c ...

Programmatic. So much promise. Such a dubious reputation. Is it killing the industry it was supposed ...

Just because there’s an audience for something doesn’t mean that an ad will automatically be ser ...