Measurement

YuMe’s portfolio of measurement solutions allow for validation of campaign success beyond standard performance metrics. We work closely with our client partners to design a measurement plan upfront that will align with campaign objectives. Our analytics team will provide support throughout the entire process to make sure the measurement solutions are implemented correctly and as well as transform the results into a meaningful story.

Performance

Standard Performance Metrics

Campaign

YuMe Campaign Audience Insights

Brand Lift

Brand Lift

Sales Lift

Sales Lift

In-Store

In-Store Traffic Attribution

TV

TV Tune-in Attribution