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Using fundamental research principles, Crowd Science can help you create a model of your audience that reveals more than the records of IP addresses and page views. Our audience measurement service is able to build deep, topic-area-specific statistical models of the demographics and attitudes of the visitors to your website.

We are careful that our research methodologies are as polite and non-intrusive as possible - we recognize the advantage of an engaged audience and the very obvious disadvantage of having one that won't come back.

Activating your website is a breeze. The data will be yours to keep and to use for any purpose, evil or otherwise. Whether you are a publisher, a blogger, an advertiser or a researcher, Crowd Science can help you understand your crowd. Find out how.

12 / 17Questionnaire Design: Response Scales - Part II Part II: Choosing a Response Scale - Granularity My last installment on the discussion of response scales addressed why we should use them. So, once you ...

12 / 04Questionnaire Design: Response Scales - Part I Part I: Why use a scale? Questionnaires, in market research anyway, are somewhat like the eyes – a window to the soul. Okay, maybe a bit ...

11 / 09Adding your OWN Custom Questions Many of you have asked if you can add your own questions to your demographic questionnaires, so it gives me great pleasure to announce that ...

10 / 22Preview of our upcoming BlogSat initiative Over the coming weeks we will be talking about BlogSat as we prepare to launch this new initiative. One of our objectives is to help ...

10 / 16Crowd Science Demographics is out of beta! I’m excited to announce that today we’re bringing Crowd Science Demographics out of beta. We’ve spent the last few months scaling our ...

"...so far the technology far surpasses anything I have ever used to pull demographic information. I look forward to a continued partnership and watching this service grow."
~ Chad Randall, VP Sales, b5media

"Crowd Science represents the logical evolution of data collection. Traditional email-based market research panels are struggling to deal with a paradigm shift away from email as the primary communication method to a world of online social networks and niche communities. Market researchers need new tools to access communities where people are exchanging ideas and building relationships. Crowd Science is a welcome addition to my tool belt."
~ Grant Miller, VP Research Services, Uthink Online

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